Jun
02
Claro "Signs of progress" (2015) 2:22 (Costa Rica)
Posted in: Uncategorized
As with most developing countries, TV is the great escape from your socio-economic lot in life. Knowing most poorer Costa Ricans would rather go without food than their TV’s, Claro decided to use that behavior to the people’s advantage by painting their satellite dishes with the name of a business, and turning their homes into micro economies. Nice idea. I love the women they interview, too. Great piece.
Post a Comment