Hasta La Creative!

The campaign aims to provoke civil activation against the liberalization of the law forbidding the smoking in closed spaces. The combined profits of the six biggest tobacco companies for 2010 is 35 billion dollars. This equals the profits of Coca-Cola, Microsoft and McDonald’s for the same year. 6 000 000 smokers die every year. Tens of thousands quit smoking. The tobacco industry must replace them to keep their profits. Tobacco companies produce so many cigarettes that every living person on the planet has 1000 cigarettes a year at their disposal. This is why they need every man, woman and child on Earth.

Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Director: Martin Markov, Radoslav Bimbalov
Art Director: Martin Markov
Copywriter: Radoslav Bimbalov , Borislav Kandov
Photographer: Martin Markov