Chrysler Ups Digital Spending as Journey Rolls Out


DETROIT (AdAge.com) — Chrysler today said it will spend 29% in interactive media to launch a new model, the 2009 Dodge Journey crossover, a figure that represents Dodge's biggest digital outlay ever in terms of total dollars and percentage of the media buy.

No Responses to “Chrysler Ups Digital Spending as Journey Rolls Out”

Post a Comment