Dec
09
Chrysler Taps Meredith for Customer Relationship Management
Posted in: UncategorizedDETROIT (AdAge.com) — Chrysler Group has tapped Meredith Integrated Marketing to manage all its customer-relationship management initiatives in both the U.S. and Canada. The automaker said the deal extends an existing relationship with Meredith as a custom publisher and the team supporting Chrysler will be primarily based in Detroit.
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