CHI&Partners and Argos Are Way Ahead of You on Christmas Shopping

One of the few facts we can establish regarding this new CHI&Partners spot for retailer Argos is that it is definitely NOT set in Hollis, Queens.

The latest ad in the biggest-ever “Get Set Go Argos” campaign is a twist on the classic advent calendar: instead of quarters, this one is filled with all the great products you might find in the aisles of Argos (it’s a UK thing we wouldn’t understand).

In case you missed it, the press release tells us that it “sends an upbeat message of festive cheer to Argos customers” and that “the tree- shaped calendar is topped by a child hip-hop dancing – a contemporary twist on the traditional Christmas Fairy.” Didn’t really get that…

The ad, which will air tomorrow on The X Factor, the MTV EMA Awards and several other programmes that we can’t stream live in Brooklyn, follows two others in the series — which we’ve embedded with credits below.

(more…)

New Career Opportunities Daily: The best jobs in media.

No Responses to “CHI&Partners and Argos Are Way Ahead of You on Christmas Shopping”

Post a Comment