Sep 14

Chief Communications Officers Are Movin’ On Up

Posted in: Uncategorized

In the agency business, the CCO is the Chief Creative Officer. On the client-side, the CCO is the Chief Communications Officer. The Chief Communications Officer is not the Chief Marketing Officer (CMO), but the roles are intertwined. Or they were. According to PR Week, modern CCOs are now tasked with brand management in addition to […]

The post Chief Communications Officers Are Movin’ On Up appeared first on Adpulp.

Related posts:

  1. Content Studios Increasingly Borne of the Agency’s Rib Content marketing has been around since John Deere started a...
  2. Command and Control Is for 20th Century Egotists, Not 21st Century Marketers Bad advertising is here to stay. Bad advertising is about...
  3. The Future of Paid Content: Same As It Ever Was? Eight years ago, I had an opportunity to speak to...
  4. Content Kings and the Never Contented: A Modern Fable in Reruns Gary Vee. The guy manages to get our attention. Furthermore,...
Tags: , , ,
No Responses to “Chief Communications Officers Are Movin’ On Up”

Post a Comment