Mar
15
Chevy Uses SXSW Confab to Kick off Social Media, Tech Push
Posted in: Uncategorized
NEW YORK (AdAge.com) — Chevrolet's making a big splash at South by Southwest Interactive, and it's just the beginning of the automaker's planned 30% commitment to digital this year. This program is one of the first major social media and technology campaigns from a big-three automaker other than Ford since the industry took a nosedive in 2008.
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