Jan
07
Chegg Aims to Rebound with New Mascot and Campaign as College Students Turn to AI
Posted in: UncategorizedFacing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, “Get a Grip,” which aims to alleviate academic stress for students ahead of the spring semester. In collaboration with brand studio Unentitled, the brand also unveiled its new mascot Ace, an orange octopus that acts as a…
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