Hasta La Creative!

The weird weather is taking its toll on people nowadays and for people who have to blow their nose and battle the flu season, a tissue in hand is normally what is needed. But the question is which one?

People could care less of what tissue to use. As long as it is there, they will take it. But make no mistake about it. Whether they are tissues from Procter and Gamble or Kimberly Clark, it all boils down to familiarity and of course availability in the market.

These two tissue making giants offer these toiletries to help people at people who have irritating colds. So as far as which is the preference between them, it all boils down to which brand is familiar, regardless of what add-on they have added to the ideal product line in the market.

Kimberly-Clark is marketing its new, 3-ply tissue as the company’s biggest innovation for Kleenex Facial Tissues in four decades. The new Kleenex Facial Tissue with Lotion is softer and 17% stronger than its predecessor, the company claims. The new tissues began shipping on Aug. 25.

For P&G, it is the addition of shea butter, a moisturizer, to its Puffs Plus line of lotion tissues, plus new box designs for three of its primary Puffs products.

Lotion tissues make up about 20% of the facial tissue category and have grown 7% over the past two years, per ACNielsen.

(Source) Brand Week

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!