Hasta La Creative!

If you watched any of last night’s election coverage, you’ve probably figured out that voters are completely unpredictable. And beyond that, this year the conventional wisdom regarding race, gender, age, and religion just can’t be applied to this election cycle.

Since voters are consumers, and ad agencies are in the business of trying to figure out what our target audiences want, I decided to take a closer look at whether ad agencies are ready for the changes we’re seeing. It’s my new column on Talent Zoo.

Here’s a preview:

I once worked on an ad for a baby product. As my art director was putting together some comps for internal review, she decided to put a stock photo of a black baby in one ad. There were no ulterior motives, no creative brief mandates—just that the black baby was cute and we rarely saw them in the publications the ad was going to appear in. We thought the ad would “cut through the clutter” as the cliché goes.

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