Apr 08

Challenger Brands Are Shaking Up Product Marketing by Actually Listening to Consumer Needs

Posted in: Uncategorized

Twenty years ago, I attended professor Clayton Christensen’s business school class on innovation in which he talked about products being “hired” by consumers. Back then, I was surprised how his view bridged the two realms of products and services. This approach still resonates and is more relevant than ever. Successful businesses create new categories by…

Related posts:

  1. Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies When it comes to the movie box office, bright spots...
  2. 3 Ways Brands Can Speak the Younger Generation’s Culturally Aware Language Brands like Nike and Fenty Beauty by Rihanna are not...
  3. How to Make Sense of Instagram Reels as a Marketer Social experts, creators and addicts are taking a deep, exasperated...
  4. Brands Must Wake Up to Their Responsibilities and Stop Lagging Behind on Climate Action The G7 summit left us with plenty of ambitious statements...
Tags:
No Responses to “Challenger Brands Are Shaking Up Product Marketing by Actually Listening to Consumer Needs”

Post a Comment