Mar
25
Ch Ch Ch Choices
Posted in: UncategorizedIt’s every adman’s dream, the client provides a budget and says, “You folks know best, develop the campaign and run it by us when you’re done.” After the celebratory lunch you suddenly realize you have all the responsibility, too. The solution: research. Know the client’s market and audience and understand any political issues and executive proclivities and, if you’re any good, you should be fine.
Not This Method
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