Sep
22
Celebrity Endorsements Still Push Product
Posted in: Uncategorized
If word of mouth is the No. 1 purchase decision-maker, why are some CMOs displaying recalcitrance toward big names that can create so much brand buzz and peer recommendation? Despite some recent big-name celebrity scandal, celebrity endorsements have never gone out of vogue nor will they, because the reward of relying on an endorser can far outweighs the risk.
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