May
15
CBS Shows Rather Than Tells How to Buy
Posted in: Uncategorized
NEW YORK (AdAge.com) — Before presenting its 2008-09 programming lineup at its upfront presentation yesterday, CBS spent about 45 minutes talking about opportunities in outdoor advertising, syndication, radio and online. CBS was thus able to do something the other networks have so far not: demonstrate how broadcast-TV content makes an appealing option when extended into media venues that are decidedly ancillary to traditional TV.
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