Mar
12
CBS Says Yes to Multiplatforms, No to Shrimp
Posted in: Uncategorized
NEW YORK (AdAge.com) — Looks like the shrimp cocktail at this year's upfront will be as scarce as this year's network ad inventory. CBS is canceling its popular annual party at New York's Tavern on the Green. The event — which always made plentiful shrimp one of its attractions — has long been a mainstay of "upfront week," those four days in May when the big broadcast networks tout their coming fall schedules to advertisers.
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