Aug
03
CBS: Name Your Price for a Super Bowl Spot
Posted in: Uncategorized
NEW YORK (AdAge.com) — Want a Super Bowl ad? Well, just name your price — and then see if CBS will go for it. In a sign of how the current economy is giving rise to different ad-sales methods, CBS is taking an "under the radar" approach to selling ad time for its broadcast of Super Bowl XLIV from Miami, according to people familiar with the negotiations.
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