Feb
12
CBS Makes Floor Challenge to Gloomy Findings at ANA Meeting
Posted in: Uncategorized
NEW YORK (AdAge.com) — A bit of controversy erupted on the floor of Thursday's Association of National Advertisers meeting when CBS Corp. chief research officer David Poltrack stood up to take strong issue with a recent survey by the ANA and Forrester Research claiming that marketers committed less than 50% of their media spend to television in 2009 and would do the same in 2010.
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