Oct
02
Cause Marketing Forum to Highlight Yoplait Effort
Posted in: UncategorizedThe Cause Marketing Forum's Master Series will feature "Saving Lids to Save Lives," the 10-year-old Yoplait program supporting that rewards consumers for sending in yogurt lids by donating a dime to Susan G. Komen for the Cure. During the Oct. 20 teleconference, Berit Morse, promotion marketing manager for General Mills, will talk about the campaign and the lessons learned during its first decade.
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