Apr
21
Case Study: L’Oreal Paris Beauty Club
Posted in: UncategorizedThe Challenge
L’Oréal Paris operate in a highly competitive category, with a plethora of similar products all communicating their promises via the same media channels. They needed a communication program that enabled them to stand out from the competition.
The Discovery
Research with women revealed several home truths that informed our strategy:
-women crave fashion & beauty advice
-they are […]
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