Nov
30
Cars.com Is the Latest to Take Digital Media Buying—Including Programmatic—In-House
Posted in: UncategorizedChicago-based Cars.com, the online site that connects consumers to car sellers, is now the latest company to bring its digital media buying in-house. Duties that were taken in-house include paid social, typical display work, digital and programmatic buying, according to Jenny Chan, senior director of consumer marketing management and reporting at Cars.com. That work was…
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