Hasta La Creative!

A new spot for Jordan’s Melo M11 line endorsed by Knicks star Carmelo Anthony launched at what might be the perfect time: this week, his team finally ended its franchise-record 16 game losing streak.

The most relevant question about the Knicks at the moment is whether they will end this season with the NBA’s worst-ever record, but Anthony is still big enough to have a sneaker line named after him.

The newest ad for the shoes, created by social media agency Laundry Service and narrated by rapper Stalley, calls on viewers to prove themselves:

Anthony made a similar point to Knicks fans after proving yesterday that his team could actually win a game:

“The fans are going through it…[But] it gets better. I believe that.”

The spot is part of a series created for the Jordan Brand by its social AOR Laundry Service; duo BBGUN directed.