Carl’s Jr. CEO Is More Than Happy That Sex Sells


CHICAGO (AdAge.com) — Andy Puzder isn't afraid of fat. The president-CEO of Carl's Jr. and Hardee's has made a name for his chains by bragging about the caloric and fat content of products such as the Monster Thickburger and unabashedly championing meat. Mr. Puzder spoke to Advertising Age about his company's same-store sales gains, why 99-cent burgers are "garbage" and, of course, those Paris Hilton ads.

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