Feb
15
Car Ads That Are Served Just to Car Buyers? It’s in the Works
Posted in: UncategorizedNEW YORK (AdAge.com) — Marketers have long dreamed of a day when they can stop blasting ads out to the world at large, and instead send TV commercials for Pampers, Chevrolet and Barbie dolls only to those people in the market for diapers, a new car or a child's toy. Now, as more digital media are able to run video, there's a lot more impetus for the TV industry to push the process of adopting addressable advertising.
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