Jun
17
Capital Insurance Group Launches “Think Twice” Campaign– Ground-breaking Departure in Insurance Messaging
Posted in: UncategorizedHome insurance company Capital Insurance Group has started an imaginative new “Think Twice†advertising campaign in California magazines. The new creative uses the iconic two-finger cultural symbol to represent CIG’s unique “double coverage†for homeowners.
The two-finger sign is meant to resound with viewers on multiple levels, according to Harvey Kraft, Head of Marketing & Business Development for Capital Insurance Group. “It says peace, love, victory – and now it also represents ‘think twice.’”
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