Hasta La Creative!

I’ve been spending a lot of time thinking about Cannes after this year’s snafus and blow-ups. There’s a lot of ground to cover when it comes to the Lions. Lets start by looking at the money end of the festival, shall we?

In 2008, over 28,000 entries from 85 countries competed for the coveted Lions at the Cannes 55th International Advertising Festival. That’s an increase of 10.2% versus 2007. Wow-zee, woozers! Without taking into account the new Design Lions category, that increase is 5.8%. A lot of those new entrants also come from the break out of TV to include other screens.

In order to enter your work in Cannes, you’re paying anywhere from $466 US (Radio Lions) to $1120 if you’re entering into the Film Lions. If you’re living in the UK, it’s a little bit more. The average entry fee cost (considering Film, Outdoor, Cyber, Direct, Radio, Integrated, etc.) is $816.84 (roughly). Stay with me, ok? So, that average times the 28,000 entries? $22,871,576. Oh yeah dawg. Read it and weep.

If you want to go for the full 4 days and go to every event the festival has running it’ll cost ya. That’s 2386.02 pounds or 4455.42 US dollars (that includes the French TVA fee). For arguments sake, let’s say that of the 10,000 reported delegates, not everyone got the full package. Lets say they ponied up for three days. That’s still $3126.61. Okay, multiply that by the 10,000 or so delegates. I’ll wait.

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