Nov
04
Can You Make a Great-Looking Fast-Food Ad Using Actual Fast Food and an iPhone?
Posted in: Uncategorized
It’s an accepted truism that the food in fast-food ads looks nothing like the food in real life. But can it be made to look that way? Is it possible to transform a regular McDonald’s burger into food-porn perfection using only a couple of iPads and an iPhone??
That the challenge the guys at DigitalRev TV set for themselves. And they do a pretty decent job of replicating actual McDonald’s product shots. Though you wouldn’t want to run extreme close-ups of their creation, like they do in France.
Check out the process below, and skip to 3:00, where the action really starts.
Via Design Taxi.
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