Jun
22
Can Redistributing Ad Spend Fix the Industry’s Diversity Problem?
Posted in: UncategorizedOver the past several weeks, dozens of brands across tech, fast food, retail and CPG have released statements promising to ramp up spending with Black-owned ad agencies and media companies. A group of 20 brands including Target, L’Or?al U.S., Nestl? and DoorDash pledged through GroupM’s Media Inclusion Initiative that they’d spend at least 2% of…
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