Apr
07
Can Nielsen Still Reign Supreme?
Posted in: UncategorizedNEW YORK (AdAge.com) — As consumers flock to video in all sorts of outlets, can the TV-ratings kingpin maintain its dominance as the gold standard by which video advertising is priced? A raft of upstarts are eager to win over Nielsen's clients, many of them offering marketers measurements based on audience behavior, not just reach and frequency.
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