Feb
02
Can Buying Blind Save Web Ads?
Posted in: UncategorizedNEW YORK (AdAge.com) — Blind faith. It's not the way many do business, particularly in an age of return on investment and a stinging recession. But for one online-advertising start-up, that kind of faith — among buyers, sellers and publishers — is what's needed to help prop up declining costs per thousand and dwindling sell-through rates.
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