Jul
08
Can Advertising Change ‘Fauxsumerism?’
Posted in: UncategorizedOne thing posting on AgencySpy has taught us: marketers and creatives love a robust conversation.
On that note, we’d like to bring your attention to an alarming trend that doesn’t seem to show signs of fading away anytime soon: “Fauxsumerism.”
Essentially, those super-valuable Millennials would rather spend countless hours browsing online than ever actually buying anything. Numerous surveys and thought leadership gatherings have been dedicated to turning these perpetual browsers into buyers–but is it really possible?
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