May 15

Campaign for 5 Gum Encourages Kids to Head Off Life Regrets

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PSAs aimed at kids usually advise them to “just say no,” but a new campaign from 5 Gum is turning that message on its head by suggesting perhaps they should “say yes” instead. The “No Regrets” campaign from 5 Gum and agency Energy BBDO asks senior citizens about times they didn’t take a leap they…

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