Jul
02
Cadbury North America Puts Media Account Into Review
Posted in: Uncategorized
NEW YORK (AdAge.com) — Cadbury North America has placed its media-buying and -planning account under review, the candy maker said. WPP Group's Mediaedge:cia is the incumbent in the U.S., and Interpublic Group of Cos.' M2 Universal is the incumbent in Canada. Media spending for the two regions is an estimated $100 million.
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