Cadbury Dairy Milk Tries to Evoke the Experience of Chocolate Melting
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The campaign includes a takeover of Piccadilly Circus and a 15 second film which shows a real Cadbury Dairy Milk chunk melt in slow motion.
CAMPAIGN CREDITS
CAMPAIGN TITLE: It could only be Cadbury Dairy Milk
CLIENT: Mondel?z International – Guilherme Ferreira, Nikhil Nicholas, Abi Eayrs
ADVERTISING AGENCY: VCCP
CHIEF CREATIVE OFFICERS: Chris Birch & Jonathan Parker
CREATIVE DIRECTOR: Simon Connor
ART DIRECTOR: Tomás Azoubel Lima
COPYWRITER: Ana Marques
GROUP MANAGING DIRECTOR: David Boscawen
MANAGING PARTNER: Gemma Findlay
SENIOR ACCOUNT DIRECTOR: Thom Gilbrook, Rosie Troen
ACCOUNT DIRECTOR: Vicky Norrington
SENIOR ACCOUNT MANAGER: Lucy Morgan
ACCOUNT MANAGER: Emira Grbac
CHIEF STRATEGY OFFICER: Clare Hutchinson
HEAD OF PLANNING: Jenny Nichols
PLANNING DIRECTOR: Dan Brown
Girl&Bear:
AGENCY SENIOR TV PRODUCER: Carly Parris
INTEGRATED PROJECT DIRECTOR: Sally Greenwood
AGENCY CREATIVE PRODUCER: Mish Dent
DESIGNER: Adam Edwards & Jose Macena
ARTWORK: James Perry & Toby Kadir
RESOURCE MANAGER: Yasmine Moridi
MEDIA BUYING AGENCY: Publicis Media
GLOBAL STRATEGY LEAD: Barry Ferguson
BUSINESS DIRECTOR: George Pearcy
STRATEGY DIRECTOR: Imogen Tomlinson
PRODUCTION COMPANY: Dan Tobin Smith Studios
DIRECTOR/PHOTOGRAPHER: Dan Tobin Smith
PRODUCER/EP: Hannah May
PRODUCTION MANAGER: Cat Irving & Becky Thompson
1ST ASSISTANT DIRECTOR: Rob Thorpe
DIRECTOR'S ASSISTANT: Elliott Lowe & Jack Lovell
STUDIO ASSISTANT: Joseff Williams
DOP: Tim Green
1ST ASSISTANT AC: Guy Hazel
DIT: Daniel Turner
PLAYBACK: Tony Crouch
MOCO OPERATOR: Dennis Henry
GAFFER: Steve Finberg
ELECTRICIAN: Rob Stewart
ASYLUM SFX SUPERVISOR: Elliot Carr
ASYLUM SFX TECHNICIAN: Andy Walsh & Daniel Tynan
FOOD STYLIST: Rosie Scott
FOOD STYLING ASSISTANT: Sophie Denmead
POST-PRODUCTION COMPANY: Time Based Arts
POST PRODUCER: Matt Squires
2D LEAD & SHOOT SUPERVISOR: Stephen Grasso
2D LEADS: Andre Bittencourt &Leo Weston
CG LEAD: Tushar Kewlani
COLOURIST: Dani Rotaru
RETOUCHER: Martin Pryor
AUDIO POST-PRODUCTION: Factory Studios
SOUND DESIGN & MIX: Anthony Moore
AUDIO PRODUCER: Olivia Endersby & Beth Massey
MUSIC SUPERVISION: SIREN
COMPOSER: Anthony Moore
MUSIC SUPERVISOR: Josh Gibbard
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