Apr
12
Cable Nets Broadening Appeal While Sharpening Positioning
Posted in: Uncategorized
NEW YORK (AdAge.com) — For decades, cable has touted itself as a vast collection of TV channels that caters to niche interests: over here, a channel for music fans; over there, an outlet for aficionados of reality programming, luxury living, outdoor adventure or tales of science fiction. But in recent months, TV viewers have seen any number of maneuvers that show how much harder it is to play narrowly in the world of the set-top box.
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