Jun
04
BwayTunes.com, AKA-NYC, and 7Digital Create the Pandora of the Tony Awards
Posted in: UncategorizedWho needs a single channel dedicated to show tunes when you can have an entire network? This line of logic sparked the creation of BwayTunes.com.
It’s the brainchild of Jim Russek, ECD at theater advertising agency AKA-NYC, and Erik Hartog, a Wall Street strategist. Together, they approached 7Digital, known as a formidable stalwart in the music and content digital space with many licenses and connections with record companies.
Millions of show tunes, tens of millions of fans…hundreds of millions of dollars?
Their strategy after the jump…
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