May
05
BuzzFeed Wants to Become an ‘Inspiration Engine,’ Influencing and Monetizing Consumers
Posted in: UncategorizedBuzzFeed returned to NewFronts for the first time since 2016 on Wednesday, as CEO Jonah Peretti laid out his vision for how the publisher plans to navigate changes, both internal and external, reshaping the 15-year-old company. During the presentation, Peretti focused on one major point: Through social listening, BuzzFeed has developed a deep, authentic relationship…
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