Sep 21

Buyers Navigate Makeshift Broadcast Schedules to Set Their Fall TV Buys

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Key Insight: After six months of Covid-19 disruptions and streaming shifts, some buyers worry whether audiences will return to linear this fall. The 2020-21 TV season begins this week, which normally would mean a flurry of premieres for new and returning broadcast shows. Last year, 79 programs debuted within the season’s first month. But this…

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