Apr
03
Buy Time on Four Cablers for Cost of One Broadcast Network
Posted in: Uncategorized
It's no secret that broadcast networks are facing big challenges thanks to the one-two punch of a broad range of emerging digital-media venues and a sagging economy. If you're a company whose main thrust is cable, this is a good year to throw a few sharp elbows. And so the executives at Discovery Communications did, with President-Ad Sales Joe Abruzzese pointing out that a marketer could buy time on four of his networks during prime time for the same amount spent on a single broadcast network.
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