Jun
21
Butter Acquisition to Spread Mobile Marketing Consolidation
Posted in: UncategorizedNEW YORK (AdAge.com) — Mobile text message marketing company 4info has acquired app ad firm Butter, signaling coming consolidation in the fragmented mobile industry to form one-stop shops for mobile marketing. The move greatly expands 4info's capabilities for marketers beyond its core competency of text-message units.
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