Aug
19
But What Do We Want People to Do?
Posted in: Uncategorized
In the pre-digital age, the best campaigns were essentially the ones that were most entertaining or the most emotionally resonant. In the digital age, the best campaigns are the ones that give consumers something valuable or interesting to do. This is just my opinion, of course, but a glance at many recent award shows would indicate I'm not alone in this perspective.
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