Hasta La Creative!

USA Network’s pre-Emmy promo piece to build buzz for Burn Notice, a show about an ex-CIA operative, is printed in invisible ink. The elaborate kit, designed by TDA Advertising & Design and mailed to voting members of the Academy of Television Arts & Sciences, includes 12 episodes of the show on four DVDs, a UV flashlight and a lot of white space. Small print reads: “Steps: 1. Use this flashlight to reveal hidden text. 2. Deny you ever used this flashlight.” I can do the latter legitimately, since I wasn’t sent the kit, just the press release, which was eminently readable on my screen. I have installed a UV light in my cube, though, so now I look all dangerous and cool, and my co-workers are avoiding me even more than usual. Excellent! See more images over at The Denver Egotist.

—Posted by David Gianatasio