Jul
08
Burger King’s MO: Offend, Earn Media, Apologize, Repeat
Posted in: Uncategorized
CHICAGO (AdAge.com) — How's this for a global marketing strategy? Each month target a different international market with an ad that offends some segment of the population, then, after earning a lot of media attention, apologize and pull the ad. That's the pattern of offense Burger King has established in the past few months.
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