Sep
08
Burger King Introduces Iconic Character in the U.K.
Posted in: Uncategorized
LONDON (AdAge.com) — Burger King is introducing the iconic King character in the U.K. as part of a new campaign with the tagline, "Taste is King." The 60-second spot, created by Crispin Porter & Bogusky, broke over the weekend during a prime-time airing of "The X Factor," the hugely popular British version of "American Idol." It launched just as Burger King confirmed it had agreed to a $4 billion sale by 3G Capital.
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