Shhhhhh

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Of course words are important in the ad game, but there are lots of other ways to communicate. The use of colors, font sizes, art, and even the media you choose say even more about the product than mere copy.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.

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