Apr
08
Buffets Inc. Puts $32 Million Account Up for Review
Posted in: Uncategorized
CHICAGO (AdAge.com) — Buffets Inc., which last year shelled out $32 million on measured media for its portfolio of restaurant brands including Old Country Buffett and Roadhouse Grill, is seeking a new agency for its creative-advertising account. The review comes during a tough time for the buffet category, which has seen sliding sales despite the recession.
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