May
24
Broadcast’s Youth Market Starts at 44
Posted in: UncategorizedNEW YORK (AdAge.com) — While advertisers get ready to plunk down billions on prime-time broadcast TV during this upfront, consider this statistic: The median age of viewers of regular prime-time fare is nearing 51 (Fox, the youngest, is 44). All of which leads to a burning question: Why are advertisers expected to rush to pick up some $9 billion in inventory in a medium that seems to be passing by younger viewers?
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