Jun
09
Broadcast Networks Sell More to Get More
Posted in: UncategorizedNEW YORK (AdAge.com) — Advertisers have committed approximately $9.2 billion to primetime broadcast TV for the 2008-2009 TV season, but they did so out of concern they'd have to pay steeper ad prices come the fall, at a time when the economic outlook is blurry. They also did it because a few of the broadcast networks were eager to sell more time now to drive some of their take.
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