Mar 04

British Optician Specsavers Evolves Long-Running ‘Should’ve’ Brand Focus

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Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh. With a newly released $5.3 million (four million pounds) campaign, the “Should’ve Gone to Specsavers” line will now aim to relay the purpose and…

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