Feb
11
‘Breathtaking’ Is One Word for Purported Arnell Pepsi Doc
Posted in: Uncategorized
NEW YORK (Adage.com) — Over the past 24 hours, adland has been abuzz about "Breathtaking," a 27-page document purported to be the thinking behind Arnell Group's recent revamping of Pepsi-Cola's logo. Littered as it is with marketing jargon, images of yin-yangs, mobius strips and Da Vinci's Vitruvian man, you'll maybe wonder whether Michael Phelps wasn't the only one hitting that bong.
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