Breathing New Life Into a Refocused Cabler


NEW YORK (AdAge.com) — After spending its first seven years in the shadow of Oprah Winfrey, an early investor in the network, Oxygen is finally ready for its spotlight. The latest entrant in NBC Universal's portfolio of cable networks has undergone an exhaustive re-branding, both internally and externally, and will enter this year's upfront with a completely fresh perspective.

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